One would think that a home in Georgetown would pretty much sell itself. False. However, the amount of work you put into selling your Georgetown home will pay serious dividends. When deciding how best to concentrate your efforts, there are a few very important things to remember:
Buyers who know they’ll be spending a lot of money will be extremely judicious and want to make sure they’re getting the best combination of property and location that they can for the price.
There are a lot of houses and condos to choose from. Tons.
What To Do About It
Before you even think about how best to market your house, start looking for a realtor. It’s completely worth the cost and should save you a ton of effort and headache. When choosing, it’s always important to find a realtor who knows your neighborhood and has a good sales record in the area. There are all sorts of factors that can help you determine whom to work with, including how many homes they’ve sold in Georgetown, how many days they took to sell, and whether they have been sold above or below the list prices. While you’ve always got to be your best advocate, a realtor is going to help you cut through the jargon, carry on with your life during the sales process, and assist you with the following:
Whether it be condo, rowhome, or a mansion, the first thing buyers will see is a thumbnail-sized photo of the property and a price tag, so how are you going to ensure they click on it? Obviously, that featured photo should be stellar. There are photographers that specialize in real estate, and know what will automatically catch a buyer’s eye. Your realtor will probably have a photographer or two that they contract regularly. You can check their work against sales records if you’re uncertain.
Georgetown is the most iconic residential neighborhood in the District of Columbia, image is everything. Before taking pictures, you’ll want to make sure the property is staged or set up in such a way that buyers can see themselves using the space as they desire. Chiefly, make sure the rooms offer opportunities for family, social events, and solitude. Lastly, as cliché as it might seem, do make sure the reel includes some iconic neighborhood landmarks, such as the waterfront, the C & O Canal, Key Bridge, Georgetown University, &c. Buyers will be pleased to be reminded of what they’ll have at their fingertips.
Pricing your home can be a little tricky and it’s best to get your realtor’s honest opinion, because they will have no sentimental attachment to the property. On the other side of the equation from price is time. If you price too high you could end up with your Georgetown home sitting on the market for months, leaving buyers to wonder, “Why hasn’t it sold yet? What’s wrong with it?” If you price it too low, you may wind up feeling like you lost out. If your realtor can help you find a sweet spot regarding the list price, you’ll have multiple offers in your lap within days.
At the end of the day, each of these bits of advice is just one piece of the puzzle. Every factor has to work in concert with the others. For example, if you have a beautiful house with crummy photos, the list price will likely be perceived as being too high. Whatever you do, if you want to sell your Georgetown home for more, get help from professionals. Whatever costs you have to shell out for realtors, contractors, photographers, and staging, will seem a pittance when eager buyers come knocking.
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